Cause Promotion Video
Why use video for promoting your cause?
Video is an indispensible tool to communicate your message, inspire your supporters and raise money. You can use it to spread your message to the public through your web site and social media outlets. It gives you a powerful way to demonstrate your impact, increase transparency and incite action. It also helps you recruit staff and volunteers and appeal to donors and sponsors. It is a great way to build general and targeted awareness of your cause, to promote events and campaigns, to communicate internally and to raise funds. In short, video is the indispensible tool for non profit organizations to achieve their goals.
Who Can Use Video for Cause Promotion
- Nonprofit organizations
- Public Charities
- Private Foundations
- Advocacy Groups
- Professional and Trade Associations
- Affinity Groups
- Clubs
What is Cause Promotion Video?
Cause promotion video targets potential members and supporters by showing your organization, demonstrating your benefits and generally expanding public awareness of your cause. It can persuade, support and inform. Different types of video include:
- Organization profiles
- Fundraising Video
- Sponsorship Video
- Educational Programming
- Viral videos
- Public Service Announcements (PSA)
- Pre or Post Roll advertisements on the web
- Documentaries (long and short form)
- Testimonials
- Video Blogs
- Video as a product itself
- Video communication to staff and members
- Electronic Press Kit (EPK)
Where Can I Show My Video?
Your video can be a powerful promotional and educational tool in many locations including:
- Your website
- Before sponsorship and donor presentations
- Video sharing sites, You Tube, Vimeo, Google Video, Facebook, Bing, MySpace, Metacafe, etc, etc..
- TV monitor at live events
- Before meetings with staff memners and volunteers
- Public kiosks
- Television Commercials and PSAs
- DVDs mailed to potential donors, sponsors and volunteers
How Can I Get Cause Promotion Video?
Contact us to learn how a professional producer with the commitment, experience and capability to create effective programming can help you reach your cause promotion goals. The information that we have presented on this web site only begins to address the power and possibilities of video. We’ll be glad to help you develop a strategy that will apply to your situation and needs in order to help you achieve your goals.
